Strategy Made Simple was founded by Chloe, a systems strategist and small business advocate with over a decade of experience in administration and bookkeeping. Chloe specialises in providing strategic, done-with-you support to solo founders, small teams, and heart-led business owners. Strategy Made Simple offers practical solutions to untangle backend operations, improve workflows, reduce manual tasks, and automate repetitive admin, aiming to make business feel lighter, simpler, and smarter. Chloe's business philosophy emphasizes that strategy doesn't have to be complicated, systems should work for the business owner, and support should meet the client where they're at. Chloe aims to help small business owners focus on what is important to them, whether it be family, lifestyle, or revenue-making activities. At Strategy Made Simple, we believe that every business owner deserves a clear and effective strategy to simplify their business operations and achieve their goals.